"ThinkStory is able to cut through one's own noise with such ease.
As an evolving brand and students of personal development ourselves, we came into this partnership with a fairly sound understanding of marketing principles from research we have done throughout the years. However, too much outside information can become confusing over time, time-consuming, and paralysing. Matt and his team provided effortless insights and valuable feedback, shedding light on previously hidden aspects. The fresh perspective on our disjointed messaging consolidated the disconnect to extract a cohesive brand story. To the point. The final document they provided us with compiled not only our language but also methods to apply it across platforms for internal and external communication. We are able to brief new and old team members with clarity and ensure that a cohesive language for the brand is expressed to staff, suppliers, and clients. This document serves as an ongoing reference to ensure that we stay on brand as we grow and evolve.
From my very first in-person meeting with ThinkStory, I felt a real sense of care. Matt and his team showed care not only for the XM brand but also for their approach to extracting our very unique story. As a small business, collaboration is the core way of doing business, and forming a marketing partnership with an agency that engages with our brand as though it's an extension of theirs was essential to us. The team invested time and energy to get to know our brand to provide valuable insights even before our first official briefing meeting, ensuring we were aligned in vision, knowing our brand would be handled with care.
We've found that some marketing agencies struggle to understand our language and industry-specific requirements, but Matt and his team at ThinkStory took the time to understand these nuances, demonstrated flexibility and responsiveness to feedback, and processed this information strategically, working with their experience to make our messaging stronger.
They were very open with their advice and guidance on ways to make our complex focus on neurodesign more accessible to our clients, ensuring we were clearly communicating the value of our services to them. Their guidance and expertise in brand storytelling also helped us position our Creative Audit process as the valuable, foundational service it truly is, rather than something we were underselling.
The final deliverable is an essential tool that gives us clarity, consistency, and confidence in our communications. ThinkStory understood our vision, and they've given us the words to share our mission effectively."
