Resources for you. Developed by our team.

We've taken the time to develop these helpful articles, resources, reviews and guides to help business owners and marketers do their best work.

Why We Scrapped Our Experience-Driven Website

A candid look at how ThinkStory rebuilt their visually stunning website after discovering that impressive design doesn't always equal business results, exploring the balance between creativity and conversion in the South African digital landscape.

Getting the Best from the Best AI Tool – and It’s Not ChatGPT

A comprehensive guide to setting up custom instructions and reference documents in Perplexity Spaces, focusing on Claude 4.0 Sonnet's capabilities and the importance of strategic AI configuration for marketing professionals.

The Best Social Media Planning Tool We’ve Ever Used

A practical examination of content calendar planning systems, exploring common challenges with social media management tools and detailing a proven workflow that eliminates scheduling chaos whilst improving client satisfaction.

How to Develop a Brand Messaging Framework

Discover the step-by-step process we use to develop brand messaging frameworks that go beyond surface-level guidelines to create genuine customer connections.

Why Your Website Isn’t Converting – and How to Fix It in 48 Hours

A practical guide helping small business owners conduct a systematic 48-hour website audit to improve conversion rates, covering headline clarity, mobile responsiveness, page speed, form simplification, and social proof integration.

Small Wins to Improve Your Digital Presence

A practical guide to five simple digital improvements that small business owners can implement immediately to increase their online visibility, attract more customers, and compete more effectively in local markets.

Why Your AI Writing Sounds Like Everyone Else and How to Fix It

A look at why AI-generated copy starts to sound too similar, why that matters in today’s market, and what brands can do to hold onto their voice using strategic messaging and steady AI guidance.

Email Marketing That Doesn’t Feel like Spam

A practical guide showing small businesses how to transform their email marketing from generic promotional blasts into relationship-building communication that achieves 25-35% open rates through audience segmentation, personalisation, and value-focused content.

Why We’ve Embraced Relume for All Future Website Builds

An in-depth look at why ThinkStory adopted Relume for all client website builds, explaining the strategic benefits for agencies and clients whilst addressing common misconceptions about component-based development.

Local SEO for South African Businesses

A deep dive into what actually works for local SEO in South Africa, exploring regional differences, technical considerations, and real success stories from businesses across the country.

Social Media Strategy for B2B vs. B2C

An in-depth analysis of how B2B and B2C social media strategies differ fundamentally, backed by performance data and South African market insights to help business owners develop more effective social media approaches.

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