From Physical Studio to Digital Connection

Project Overview

Reset Collective approached us with a vision that extended far beyond typical fitness content. Gabs and Mel had built something special with their local wellness community, but they recognised that their impact could reach so much further. They were fostering genuine human connections through wellness experiences, and they needed a digital platform that could honour this philosophy whilst scaling their reach.

Their challenge wasn't simply about building a website or creating more content. Reset needed a complete digital transformation that would translate their authentic, community-focused approach into an online experience that felt just as personal and supportive as their in-person sessions. They understood that true wellness comes from community support, not just individual workouts, and we needed to build a platform that reflected this belief.

The Challenge

Reset Collective faced several interconnected challenges that required a comprehensive solution:

• Outdated brand identity that didn't reflect their vibrant, energetic community spirit or professional expertise
• Limited digital infrastructure preventing them from delivering consistent, premium content beyond their local reach
• Scalability barriers with no systematic way to manage subscriptions, content delivery, or member engagement
• Fragmented user experience across different touchpoints, lacking cohesion between their social media, content, and member interactions
• Revenue model constraints relying on local, in-person sessions without recurring income streams
• Community connection gaps needing to maintain the personal touch their members valued whilst expanding digitally

The wellness industry is saturated with generic fitness platforms, but Reset's approach was fundamentally different. They understood that sustainable wellness requires ongoing support and connection, not just access to workout videos. Our challenge was building a digital ecosystem that could scale this philosophy without losing the authentic relationships that made Reset special.

Our Solution

Brand Identity Redesign

We began by completely reimagining Reset's visual identity, moving beyond their outdated branding to create something that truly captured their playful, energetic personality. This was a refresh where every design decision supported their core mission of building authentic connections.

The new brand identity needed to work seamlessly across multiple platforms and mediums. We developed a fresh colour palette, modern typeface, and dynamic logo that could adapt whether members were browsing workout classes on their subscription platform, engaging in community conversations, or sharing their progress on social media. These elements were designed to be scalable and consistent, ensuring that every touchpoint reinforced Reset's professional yet approachable brand personality.

We also created comprehensive brand guidelines and digital assets that Reset could implement across all their video content, social media channels, and marketing materials. This cohesive approach meant that customers would experience Reset as a unified brand with a clear, recognisable voice, regardless of where they encountered the content.

E-commerce Website and Subscription Platform

The technical foundation required a robust system that could handle the complexities of subscription-based content delivery whilst maintaining an intuitive user experience. We partnered with Shopify to build a comprehensive e-commerce solution that manages monthly recurring payments seamlessly, giving Reset predictable revenue whilst providing members with instant access to their growing content library.

The subscription model was designed with growth in mind. New members receive immediate access to Reset's complete archive of workout classes, yoga flows, meditations, and wellness content, with fresh material added weekly. The platform handles all the technical complexities—payment processing, content access controls, and user management—so Reset can focus on what they do best: creating exceptional wellness experiences.

We built the system with member experience as the priority. The portal is intuitive and responsive, working perfectly whether members are accessing content on their phones during lunch breaks or following along with yoga flows on their tablets at home. Every aspect of the user journey was optimised to reduce friction and encourage consistent engagement.

Community Building and Digital Strategy

Understanding that Reset's strength lay in building connections, we developed a chat platform that became the heart of the member experience. This feature allows community members to connect, share their wellness journeys, and support each other beyond the structured workout sessions.

The community platform leverages the network effect principle—as more members join, the value increases for everyone. Members can celebrate victories, ask questions, share challenges, and build friendships that extend far beyond fitness routines. This creates organic growth through genuine engagement rather than forced marketing tactics.

We also implemented an influencer marketing campaign that aligned with Reset's authentic approach to wellness. Rather than generic promotional partnerships, we developed relationships that felt natural and supported Reset's community-building mission, driving new members to the platform through trusted recommendations.

Business Strategy Integration

The entire digital transformation was built around Reset's vision of using technology to enhance rather than replace human connections. We helped them transition from a local service provider to a scalable digital business whilst maintaining the intimate, supportive atmosphere that made their community special.

The business model creates multiple touchpoints for member engagement—from the weekly content drops that keep people coming back, to the community discussions that build lasting relationships, to the consistent brand experience that reinforces Reset's values across every interaction. This comprehensive approach ensures that members don't just consume content; they become part of an ongoing wellness journey with built-in support systems.

Key Features and Technical Implementation

The platform includes several innovative features designed specifically for Reset's community-focused approach. The content management system allows Reset to organise their library by workout type, difficulty level, and duration, making it easy for members to find exactly what they need for their current fitness goals and available time.

The subscription management system handles all the complexities of recurring billing whilst providing members with transparent access to their account information, payment history, and subscription management tools. Members can easily pause, modify, or cancel their subscriptions without requiring customer service intervention, reducing administrative overhead for Reset whilst improving user satisfaction.

The mobile-responsive design ensures that content looks and functions perfectly across all devices, acknowledging that many members access wellness content on their phones or tablets. The platform loads quickly and maintains functionality even with slower internet connections, making the content accessible to Reset's diverse member base.

Results and Impact

The transformation exceeded expectations, successfully transitioning Reset Collective from a local fitness provider to a thriving digital wellness platform. The subscription model now provides Reset with predictable monthly recurring revenue whilst giving members affordable access to professional wellness content that continues to grow each week.

The enhanced brand identity elevated their entire market presence, with Reset now recognised as a cohesive, professional wellness brand that maintains its playful, energetic personality. Members report feeling more connected to the Reset community than ever before, despite the digital format, thanks to the integrated chat platform and consistent brand experience.

Most importantly, the platform has enabled Reset to reach members wherever they are, breaking down geographic barriers whilst maintaining the personal connections that make their approach to wellness so effective. The community continues to grow organically, with existing members becoming advocates who naturally share their positive experiences with friends and family.

Looking Forward

The digital platform we built for Reset Collective is proof that technology can enhance authentic community experiences rather than diminish them. Reset now has the infrastructure to continue growing their member base whilst maintaining the quality and personal attention that defines their brand.

The scalable system means Reset can expand their content offerings, explore new wellness topics, and even consider additional revenue streams, all whilst keeping their core community-building mission at the centre of everything they do. They've successfully transformed from local fitness instructors to digital wellness leaders, inspiring other businesses to think differently about how technology can support rather than replace human connection.