About ThinkStory

ThinkStory is a creative agency that helps businesses of all sizes communicate their value with clarity and confidence.

We take a strategic approach to web design, video production, brand messaging, and digital marketing, ensuring every piece of work serves a clear business purpose.

Our mission is to empower businesses to communicate with clarity and confidence, helping our clients develop powerful strategies and compelling stories that drive growth and create meaningful connection with their customers.

Here's what makes us different.

We focus on what actually matters to your business. Clear communication, honest partnerships, and meaningful results.

Schedule a Teams CallOur Philosophy >

Simple Pricing

We're comfortable talking about money. No hourly rates, no hidden costs and no surprise bills. You'll know exactly what you're investing upfront.

Complete Solutions

From strategy and web design to video production and digital marketing, we handle everything with consistent messaging and seamless integration.

Partner Approach

We think of every client relationship as a partnership, not a single transaction. We share knowledge, listen actively, and make sure you feel confident throughout the project.

Honest Advice

We recommend only what we truly believe will work for your business. If you don't need something, we'll tell you honestly, even if it means less revenue for us. Integrity matters.

Modern coworking office space with diverse team collaborating at computers.
Team brainstorming session with sticky notes in a modern office setting.

Our journey.

For over a decade, we've has been helping businesses improve their storytelling. We started with a simple belief that marketing shouldn't be complicated or confusing.

Our experience spans diverse industries, but our approach remains the same: listen first, understand the challenge, then create solutions that actually work.

We've grown from a small team to a global network of creative specialists, but we've never lost sight of what matters most: building genuine partnerships with our clients and delivering results that make a real difference to their businesses.

Meet your new team.

Meet your
new team.

ThinkStory operates as a growing network of creatives and specialists from around the world. This global approach means we can build custom teams around your specific project requirements, ensuring you get the expertise you need.

Matt Masson
🇿🇦
Managing Director

Matt loves coffee, sports & spending time with friends and family. As Managing Director, he’s driven to build something meaningful and stands out for his sharp research skills.

Tayla Blake
🇿🇦
Social Media Manager

Tayla has a passion for running, hiking, baking, and following football & F1. With her high energy, she is the team's social media manager, motivated by the fear of being boring.

Philbert Pembani
🇿🇦
Web Specialist & Photographer

Philbert enjoys hiking, cycling, padel & hitting the gym. As a web specialist & photographer, he prioritises clear communication & stays motivated by his family.

Jeremy Edward
🇿🇦
Videographer & Editor

Jeremy enjoys music, hiking, and team sports. As a videographer and editor, he’s inspired by progress and clarity, always aiming to create meaningful work with purpose.

Shudu Lubengo
🇿🇦
Production & Rigging

Shudu loves braaiing, cooking, and taking care of his pride & joy – his car. In production and rigging, he's the man for the job with his excellent problem-solving skills.

Ayanda Bezuidenhout
🇿🇦
Production Assistant

Ayanda loves curating fashionable outfits, and making fun TikToks while she's at it. As a production executive, she stays motivated by supportive teams & high energy surroundings.

Georgina Wilkes
🇿🇦
Brand Designer

Georgina loves to cook and hits the gym regularly. As a brand designer, she thrives on positive feedback and loves seeing her work used publicly.

Heather Hall
🇺🇸
Copywriter

Heather enjoys horseback riding and sharing new experiences with her kids. As a copywriter, she thrives with clear guidelines and good company.

Mike Masson
🇨🇳
Copywriter & Storyteller

Mike sharpens his mind with chess, Geoguessr, and reading. As a copywriter & storyteller, he values precise instructions and clear deadlines.

Pieter Erasmus
🇿🇦
Accounting & Finance

Pieter loves fitness, family, and the Bushveld's beauty. A Chartered Accountant and Tax Practitioner, he provides strategic financial planning and expertise.

Youseif Khamies
🇪🇬
Video Editor

Youseif enjoys volleyball, reading, and learning from inspiring work. He crafts high-quality edits as a video editor, drawing on his musical talents and passion for teamwork.

Ryan Johnson
🇿🇦
Drone Operator

Ryan loves the outdoors. He enjoys hiking, fishing, playing padel and golf. Ryan thrives on good collaboration and teamwork, and is a fantastic drone operator.

Curé Alchin
🇿🇦
Video Editor & Videographer

Curé enjoys horse riding, surfing, motocross, and squash. She is a videographer & video editor who works best when there is good food & even better company around.

Diwan Krige
🇿🇦
Photographer

Diwan loves spending his free time playing hockey and drinking good coffee. Professionally, he puts his eye for detail to good use as a photographer.

Eric Enuoh
🇰🇪
Video Editor

Eric loves to read books, and watches anime daily. Motivated by feedback and analytics, he edits videos with a keen eye for detail to make them shine.

Kuda Francis
🇿🇦
Production Crew

Kuda loves writing, boxing, dancing, and MMA. In production, continuous learning motivates him, and clear instructions help deliver top results.

Maghdie Fife
🇿🇦
Videographer

Maghdie balances football, gaming, and family time. A creative videographer, he solves problems effortlessly with a vivid imagination and quick brainstorming.

Nsikelelo Sibiya
🇿🇦
Graphic Designer

Nsikelelo enjoys music production, bodybuilding & gaming adventures. As a graphic designer, he thrives on clear feedback & creative freedom, aiming to make every project impactful.

Ravinder Singh
🇧🇼
Video Editor

Ravinder is an Arsenal and Formula 1 fan who loves video games and music. As a video editor, he values open communication and thrives off team positivity and candid collaboration.

Sharne Thompson
🇿🇦
Photo Editor

Sharne enjoys staying fit & drawing inspiration from Pinterest. As a photo editor with a talent for event planning, she keeps projects organised and fuelled by creative energy.

Sophie Jacobson
🇿🇦
Video Editor

Sophie enjoys photography and watching movies. As a video editor, she thrives under pressure & will expertly multitask her way to the deadline.

Rupesh Bele
🇮🇳
Video Editor

Rupesh loves filmmaking, capturing life through a lens, and travelling on his bike. As a video editor, he thrives independently, creating amazing projects with creativity.

Zetu Mbadlanyana
🇿🇦
Social Media Video Editor

Zetu loves staying active, from ballet dancing to cycling. She does her best work when the goal is clear, and has plenty experience as a content creator & social media editor.

Values we stand by.

Values we
stand by.

Our five core values guide every decision we make and every relationship we build.

Transparency

We believe in honest, no-nonsense communication in everything we do. From simple project pricing to our timelines and recommendations.

Partnership

We think of every client relationship as a partnership, not a single transaction. Every project is a collaboration where we share knowledge and listen actively.

Clarity

We cut through the noise and jargon to deliver clear, compelling messages and solutions.

Purpose

Every piece of work is developed to help you communicate better, engage more effectively, and grow your business.

Integrity

If a service isn't right for your business or budget, we'll tell you. Even if it means less revenue for us.

Your success is our success.

We've helped clients solve their problems, over and over again. Read some of our customer success stories.

We've been blessed to work with some incredible companies over the years.

Don't just take our word for it.

We've been blessed to build some incredible relationships with our clients over the past few years. Here are a few testimonials from our recent clients.

"It gives me great pleasure to write a reference for ThinkStory. We have been working with Matt and his team for the last 3 years and in that time we have developed a strong working relationship. They have provided a very important service to our business, which was previously not being adequately looked after.

We have been most impressed with their ability to listen and evaluate, and then execute in the most appropriate way. They do not just take instruction but add real value in terms of what is in the best interest of our business.

The work is then done in a most professional manner and is always delivered within an agreed time frame. They are prepared to go beyond the immediate call of duty and are happy to go to great lengths to ensure that the final product is of the highest standard. We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business."

Paul Barrow
Director of Properties
Barrow Group

“I really enjoyed working with ThinkStory on our eBooks and customer video testimonials. They were a strategic and collaborative partner from the start. They are always well-prepared, proactive, and clear in their communication. I appreciated how quickly they responded to feedback and how easy it was to work with them, even under tight timelines.

They regularly shared helpful guidance and insights that strengthened our campaigns and helped us stay aligned with our goals. The final deliverables were consistently high quality, on-brand, and impactful. Overall, it felt like working with a true extension of our internal team.

Anele Malinga
NCA Marketing Manager
Sage Accounting

“Our team at TomorrowToday has worked with ThinkStory for over a year, and are thrilled with their services. From big projects like our online courses and promotional videos, to small bits of ad hoc assistance, not only do Matt and his team deliver the highest quality they are also so easy to work with and amazingly responsive to our requests. I cannot recommend them highly enough for all your multimedia needs.”

Graeme Codrington
CEO
TomorrowToday Global

"ThinkStory has played a pivotal role in our journey as a company as well as understanding what our students want and what they respond to.

Having not known where to start in marketing our properties, or how to reach out to our potential clients, ThinkStory assisted tremendously with regards to this and ensuring that our socials are always kept up to date with the relevant information. We are very impressed with the team's eagerness and willingness to always assist even when ridiculous turnaround times are required of them.”

Zethu Mkhabela
Property Portfolio Manager
Adowa Property Developers

"Working with ThinkStory has been an absolute pleasure.

From the start, our collaboration felt strategic and seamless. The ThinkStory team took the time to truly understand our vision for the Bathroom Butler video strategy and brought it to life with creativity and professionalism.

What stood out most was their agility - any changes or amendments we needed were handled quickly and efficiently, with no compromise on quality. They didn’t just execute our ideas - they enhanced them by offering valuable advice and guidance throughout the process.

The final video content exceeded our expectations and continues to make an impact in our marketing efforts. I would highly recommend ThinkStory to any business looking for a video production partner that’s collaborative, proactive, and genuinely invested in your success."

Danielle Turton
Digital Marketing Manager
Bathroom Butler

"ThinkStory is able to cut through one’s own noise with such ease.

As an evolving brand and students of personal development ourselves, we came into this partnership with a fairly sound understanding of marketing principles from research we have done throughout the years. However, too much outside information can become confusing over time, time-consuming, and paralysing. Matt and his team provided effortless insights and valuable feedback, shedding light on previously hidden aspects. The fresh perspective on our disjointed messaging consolidated the disconnect to extract a cohesive brand story. To the point. The final document they provided us with compiled not only our language but also methods to apply it across platforms for internal and external communication. We are able to brief new and old team members with clarity and ensure that a cohesive language for the brand is expressed to staff, suppliers, and clients. This document serves as an ongoing reference to ensure that we stay on brand as we grow and evolve.

From my very first in-person meeting with ThinkStory, I felt a real sense of care. Matt and his team showed care not only for the XM brand but also for their approach to extracting our very unique story. As a small business, collaboration is the core way of doing business, and forming a marketing partnership with an agency that engages with our brand as though it’s an extension of theirs was essential to us. The team invested time and energy to get to know our brand to provide valuable insights even before our first official briefing meeting, ensuring we were aligned in vision, knowing our brand would be handled with care.

We've found that some marketing agencies struggle to understand our language and industry-specific requirements, but Matt and his team at ThinkStory took the time to understand these nuances, demonstrated flexibility and responsiveness to feedback, and processed this information strategically, working with their experience to make our messaging stronger.

They were very open with their advice and guidance on ways to make our complex focus on neurodesign more accessible to our clients, ensuring we were clearly communicating the value of our services to them. Their guidance and expertise in brand storytelling also helped us position our Creative Audit process as the valuable, foundational service it truly is, rather than something we were underselling.

The final deliverable is an essential tool that gives us clarity, consistency, and confidence in our communications. ThinkStory understood our vision, and they've given us the words to share our mission effectively."

Renée de Waal
Founder & Managing Director
Xperiencemakers

"It’s been an absolute pleasure working with ThinkStory from a Barrow Properties and Barrow Construction perspective. Their ability to understand our unusual and sometimes complicated family structure has been unique.

We appreciate their efficient, hands on approach, and look forward to working with their team for many years to come. ThinkStory is playing a vital role in building our brand in our 125th year."

John Barrow
Group Director
Barrow Group

"Our collaboration with ThinkStory has become an indispensable part of how we approach content strategy and creative execution at Sage. It’s more than just delivering projects—it’s a deeply strategic relationship grounded in thoughtful conversations, shared goals, and a genuine drive to elevate our work for our HR & Payroll, Accounting & Finance and Small product portfolios.

From impactful video testimonials and polished written content to compelling presentations and tailored advert development, ThinkStory has consistently delivered with excellence across multiple formats and campaigns. Their agility in implementing stakeholder feedback – often within hours – is a game-changer, and their dedication to quality never comes with friction or unnecessary costs.

What sets ThinkStory apart is not just their creative expertise, but their commitment to guiding us with valuable insights and improvements that enhance every project. Their counsel is as trusted as their craftsmanship, and the outcome is always something we’re proud to showcase.

Working with the ThinkStory team is effortless and energising. There’s a human warmth behind the professionalism that makes them our go-to partner – not just for the work, but for the trust, reliability, and shared pride in every deliverable.

I have found ThinkStory to be very knowledgeable in different fields regarding video, written and thought leadership content. They are always providing valuable insights and improvements to the different projects we run with them which makes our job easier.

I absolutely love working with ThinkStory, not just for the work they do but also the human and connection aspect they bring when working with us as a client. ThinkStory will always be my go-to agency for video and written content and their final outcome.

We look forward to many more standout collaborations ahead."

Jachin Thomas
Marketing Executive
Sage Accounting

"Working with the ThinkStory team on the Barrow Art Events has been such a rewarding and inspiring journey. From the very beginning, it felt like a true partnership — they took the time to understand our vision and worked alongside us to bring it to life in the most thoughtful and creative way.

One of the things we’ve really valued is how responsive and flexible they are. Any time we needed to tweak something or try a new approach, the team was quick to jump in and make it happen, always with a positive, can-do attitude.

Beyond the incredible execution, their advice and insights have been invaluable. They genuinely care about the work and its impact, and that passion is evident in everything they do.

The end result has been something we’re really proud of. The art events have brought so much life and energy to our precinct, and have created meaningful moments for our community. It’s been such a pleasure working with Matt and the ThinkStory Team, and we’re truly excited for what’s still to come."

Tarryn Nagooroo
Bespoke Property Manager
Barrow Group

Ready to stop struggling with your marketing?

Book a 20-minute Teams Call today and discover how clear communication can transform your business.