Transforming Veterinary Excellence into an Online Authority

Project Overview

Drovers Vet Hospital is a family-oriented, award-winning veterinary practice located in Wanneroo, Western Australia. With a vision to treat every pet like family and a mission to empower pet parents, they offer modern facilities, a compassionate team, and a rare accreditation for excellence. Their values—integrity, excellence, kindness, passion, and collaboration—shine through in every client interaction.

The Challenge: An Outdated Digital Foundation

Drovers came to us with a clear vision but significant obstacles. Their existing website had become a barrier rather than a bridge to their customers. The outdated platform wasn't just aesthetically behind the times, it was actively hindering their ability to nurture the strong relationships they'd built with pet owners over the years.

The practice needed more than a fresh coat of digital paint. They required:

• A complete website overhaul that would reflect their professional expertise
• A system to better serve and educate their clients
• A platform that could grow with their practice
• Strategic messaging that would resonate with pet owners

Our Strategic Approach: Research-Driven Solutions

Before diving into design and development, we knew the foundation had to be solid. We dedicated significant time to understanding not just what Drovers wanted, but what their clients truly needed. This strategic phase was crucial; every decision we made would be rooted in research and strategic thinking rather than assumptions. Our research revealed compelling insights about the pet owner-veterinarian relationship. We discovered that 65% of pet owners say their veterinarian has helped them better understand their pet's needs, while 62% report that their vet helped them build a stronger bond with their pet. This data reinforced our approach to position Drovers not just as a medical service provider, but as a trusted guide in the pet parenting journey.

We also recognised that this project required a collaborative approach. The veterinary field has its own unique technical concepts and client relationships, so we made education a cornerstone of our process. We worked closely with the Drovers team, carefully explaining technical concepts and ensuring they understood every decision we were making together.

Understanding Drovers' Unique Position

What made Drovers truly special was their prestigious accreditation status. They were one of only 8 practices out of 220 in Western Australia to achieve the Australian Small Animal Veterinary Hospital Standard of Excellence. This recognition became a cornerstone of their brand authority and differentiated them significantly in the competitive Western Australian veterinary market.

The practice also offered unique facilities that set them apart:

• Separate dog and cat consultation rooms and wards to minimise stress for different species
• Grief and Visitation Rooms - specially designed spaces furnished with sofas, carpet, and comfort amenities for difficult moments
• Full in-house laboratory for faster diagnostics and reduced waiting times
• Advanced surgical capabilities including diagnostic ultrasonography and orthopaedic surgery

The Solution: A Comprehensive Digital Transformation

Custom Webflow Development with Advanced CMS

We built Drovers a powerful new website on Webflow, featuring a custom CMS system that would become the heart of their client education strategy. The standout feature was a sophisticated knowledge base where articles could be tagged and sorted, allowing pet owners to easily find relevant, evergreen content about pet care.

Strategic Content Migration

One of our biggest challenges was migrating over 70 blog posts from their old WordPress platform to the new Webflow system. We ensured that every piece of valuable content was preserved and optimised for the new platform, maintaining the SEO value they'd built over years.

Brand Messaging Integration

We developed a comprehensive brand messaging strategy centred around their core vision: "To create a world where every pet is treated like family" with the mission of "Empowering pet parents to give the best life to their pets." This human-centred approach was woven throughout the entire website, ensuring every piece of content reflected their caring, professional approach to veterinary medicine.

Comprehensive Site Architecture

The final website spanned 90-100 pages, creating a comprehensive digital presence that could serve multiple audiences—from new pet owners seeking basic information to experienced clients looking for specific care guidance.

The Results: A Digital Platform That Serves

The transformation was remarkable. Drovers now had a website that truly reflected their expertise and commitment to pet care. The custom knowledge base became an invaluable resource for their clients, allowing them to access helpful information whenever they needed it, strengthening the practice's relationship with pet owners even between visits.

The client was thrilled with the results. We'd not only delivered a modern, functional website but created a platform that actively supported their mission of providing exceptional veterinary care. The new system allowed them to easily update and organise content, ensuring their digital presence could evolve alongside their practice.

Beyond the Build: Partnership in Growth

What made this project particularly rewarding was the collaborative relationship we built with Drovers. By taking the time to educate and involve them in every decision, we ensured they felt confident and empowered with their new digital platform. This website handover was the beginning of a partnership that would support their continued growth.

The Drovers project exemplifies our approach to web development: strategic thinking, collaborative partnership, and solutions that serve real business needs. When you combine technical expertise with genuine understanding of a client's mission, the results speak for themselves.