Our Partnership Philosophy
Our philosophy is simple: strategic thinking prevents wasted effort. When we understand your business, your customers, and your goals, we create solutions that work today and keep working tomorrow.
We believe in genuine partnerships, honest communication, and creating results that actually matter to your business.
We only recommend solutions that we truly believe will help your business succeed.
We understand what you're going through.
You know your business has incredible value to offer, but somehow that message isn't getting through to the people who need it most.
Your message isn't connecting with the right people.
Competitors succeed while your marketing falls flat.
You're coordinating multiple people who can't seem to agree on strategy.
Marketing feels more complicated than running your business.
You're sick and tired of marketers just trying to sell you something.
Our mission is to empower businesses to communicate with clarity and confidence, helping our clients develop powerful strategies and compelling stories that drive growth and create meaningful connection with their customers.
Everything we believe is based on real data.
First impressions are design-related for 94% of people when evaluating websites.
Research shows that 75% of people judge company credibility based on website design alone.
Consistent brand messaging delivers a 33% revenue uplift on average.
Strategy-led projects perform better, cost less over time, and create momentum for future success.
Without a strategy:
Creative decisions based on personal preference or trends instead of data and research.
Inconsistent brand messaging confuses audiences.
Unclear success metrics lead to endless revisions.
Wasted budget on tactics that don't align with goals.
Starting from scratch with each new project.
Constant second-guessing and course corrections.
With a strategy:
Clear objectives guide every creative decision.
Consistent messaging across all touchpoints.
Measurable outcomes tied to business goals.
Efficient resource allocation and timeline management.
Creative work that builds on itself over time.
Confident decision-making throughout the process.
That's why we believe in strategy-led decisions.
Strategy Creates Clarity
When your strategy is clear, every piece of marketing works together to reinforce your value proposition instead of creating confusion.
Messaging Drives Connection
Strong messaging resonates with your target demographic, helping to build trust and loyalty that translates directly into business growth.
Integration Amplifies Results
A well-executed messaging strategy ensures cohesion across all marketing efforts, from campaigns and slogans to individual customer engagements.
"We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business."
"They were a strategic and collaborative partner from the start. Overall, it felt like working with a true extension of our internal team."
"From big projects like our online courses and promotional videos, to small bits of ad hoc assistance, not only do Matt and his team deliver the highest quality they are also so easy to work with and amazingly responsive to our requests."
"ThinkStory has played a pivotal role in our journey as a company as well as understanding what our students want and what they respond to."
"The final video content exceeded our expectations and continues to make an impact in our marketing efforts."
"Forming a marketing partnership with an agency that engages with our brand as though it’s an extension of theirs was essential to us."
"We appreciate their efficient, hands on approach, and look forward to working with their team for many years to come."
"ThinkStory will always be my go-to agency for video and written content and their final outcome. We look forward to many more standout collaborations ahead."
"They genuinely care about the work and its impact, and that passion is evident in everything they do."
"It’s been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."
"ThinkStory has definitely added a new level to our business and has integrated an ongoing connection with our clients that is both professional and practical."
"I highly recommend working with the team to get the best results for and from your content."
"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time."
"The final results were faultless and delivered on time. I am so grateful to you and your team and will not hesitate to utilise your services again."
"They offered guidance, shared insight, and gently nudged the storyline in a clear, brand-focused direction when needed. Their input was always thoughtful, always helpful, always in service of the brand and the story."
"Their ideas and input have been invaluable and we are over the moon with our digital marketing, our website and every other aspect of work they have created for us."
"The personal touch you always add is what I love about working with you guys. Always professional, thoughtful, updated on current trends and just overall the best."
"Working with them was everything I had hoped it would be – creative, easy, collaborative, and fun."
Your success is our success.
We've helped clients solve their problems, over and over again. Read some of our customer success stories.
Your questions answered.
We're committed to honest communication, transparent partnerships, and putting client success above revenue maximisation.
Planning is about what you're going to do and when you're going to do it. Strategic thinking is about why you're doing it and how it connects to your bigger business objectives.
When every marketing decision stems from genuine understanding of your business, customers, and goals, your website strategy informs your video content, your video content supports your social media approach, and all channels reinforce the same core messaging that actually resonates with your ideal customers. Businesses with documented strategies see a 313% higher success rate, while strategic marketing campaigns outperform tactical approaches by 429%.
Absolutely. If you need a website and we think a basic solution will work perfectly for your goals, we'll recommend that over a complex custom build. Your success matters more to us than maximising our profits.
No. We'd rather refer you to someone who's genuinely the right fit for you than take your money and deliver subpar results. If we don't believe we can help you succeed, we'll tell you honestly and connect you with someone who can.
We'll be upfront about whether we can deliver meaningful value within your budget. If we can't, we'll suggest alternatives or recommend other providers who might be a better fit. We won't take on projects where we know the budget won't allow for quality work.
Starting with tactics before understanding their customers and goals. It's like building a house without a foundation - it might look like you're making progress, but sooner or later, everything will fall apart. Strategy lays the groundwork for a successful project.
That’s okay! Most clients start here. Book a 20-minute, no-pressure Teams Call. We’ll listen to your goals, challenges and questions, then share honest advice on your best next steps. There’s no obligation or sales push. It's just an open conversation to help you get clarity.
Ready to stop struggling with your marketing?
Book a 20-minute Teams Call today and discover how clear communication can transform your business.