Capturing the Sage and BDO Partnership Story

Project

Sage BDO Spotlight

Industry

Software

Date

2025

Duration

3 Months

Project Overview

Sage wanted to spotlight their relationship with BDO to show the real-world impact of their collaboration. They needed to document this partnership in a way that felt true to their brand: professional yet human. We stepped in to produce a video spotlight that captures the success of their work together, helping Sage share this story with their wider audience.

The Search for Authenticity

Sage needed the BDO team to speak openly about their shared success. The difficulty with corporate interviews is that they can easily become rigid or overly scripted, which fails to connect with viewers. We needed to ensure the BDO representative felt at ease, allowing us to capture honest insights that would be valuable for Sage’s current and potential clients. It was essential to move past standard business lines to find the genuine moments that explain why Sage and BDO work so well together.

The Solution

We prioritised preparation to ensure the content felt natural. We scheduled time with the BDO representative before the shoot to break the ice and understand the nuances of their relationship with Sage. We asked open-ended questions that invited detailed answers rather than simple yes or no responses.

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On the day, we managed the full production, from the technical setup to directing the interview, so Sage could focus on the message rather than the logistics. Post-production involved carefully selecting the best moments to create a cohesive narrative. After editing a longer video, we identified the key points and converted them into short, engaging clips for Sage to use on social media.

Results and Impact

Sage received a suite of high-quality video assets that authentically represent their work with BDO. By managing the process from start to finish, we ensured the project ran smoothly and met every deadline.

Engaging Content: We delivered a main video, social media shorts and a PDF for a quick read of the success story that Sage can use across different platforms.

Smooth Delivery: We managed the reviews and edits efficiently, ensuring Sage had their assets ready on time.

Real Connection: The final videos reflect a genuine partnership, helping Sage communicate their value to the market with clarity.

Looking Forward

Video is a powerful way for Sage to humanise their brand and explain the value of their partnerships. We loved working with Sage to bring this story to light, and we are ready to help them capture more of these important relationships as they continue to grow.

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"Our collaboration with ThinkStory has become an indispensable part of how we approach content strategy and creative execution at Sage. It's more than just delivering projects—it's a deeply strategic relationship grounded in thoughtful conversations, shared goals, and a genuine drive to elevate our work for our HR & Payroll, Accounting & Finance and Small product portfolios.

From impactful video testimonials and polished written content to compelling presentations and tailored advert development, ThinkStory has consistently delivered with excellence across multiple formats and campaigns. Their agility in implementing stakeholder feedback – often within hours – is a game-changer, and their dedication to quality never comes with friction or unnecessary costs.

What sets ThinkStory apart is not just their creative expertise, but their commitment to guiding us with valuable insights and improvements that enhance every project. Their counsel is as trusted as their craftsmanship, and the outcome is always something we're proud to showcase.

Working with the ThinkStory team is effortless and energising. There's a human warmth behind the professionalism that makes them our go-to partner – not just for the work, but for the trust, reliability, and shared pride in every deliverable.

I have found ThinkStory to be very knowledgeable in different fields regarding video, written and thought leadership content. They are always providing valuable insights and improvements to the different projects we run with them which makes our job easier.

I absolutely love working with ThinkStory, not just for the work they do but also the human and connection aspect they bring when working with us as a client. ThinkStory will always be my go-to agency for video and written content and their final outcome.

We look forward to many more standout collaborations ahead."

Jachin Thomas

Marketing Executive

Sage Accounting

"I really enjoyed working with ThinkStory on our eBooks and customer video testimonials. They were a strategic and collaborative partner from the start. They are always well-prepared, proactive, and clear in their communication. I appreciated how quickly they responded to feedback and how easy it was to work with them, even under tight timelines.

They regularly shared helpful guidance and insights that strengthened our campaigns and helped us stay aligned with our goals. The final deliverables were consistently high quality, on-brand, and impactful. Overall, it felt like working with a true extension of our internal team."

Anele Malinga

NCA Marketing Manager

Sage Accounting

"Please can I take a few minutes of your time to thank you for the professional service we received from you and your team.

As you know, Sage is very specific about our suppliers, and many don't make it onto our supplier list. We have 3 agencies listed, and ThinkStory is Customer Experiences' preferred supplier. Having worked with you and your team to coordinate the South African Success Story winners photo shoots, I can recommend your services to anyone needing the same kind of assistance. The Success Story photo shoot is very prestigious, and the winners receive their books and prizes in a global ceremony which includes our senior management. Therefore, the quality of the shoot is of utmost importance.

You kept us in the loop with the arrangements, arrived on time and were fully prepared for everything we needed. I was grateful for your flexibility, as things tend to go wrong when groups of people are concerned, but you handled our speedbumps with professionalism and efficiency.

The final results were faultless and delivered on time.

I am so grateful to you and your team and will not hesitate to utilise your services again."

Sandra Darier

Customer Experience Manager NPS

Sage Accounting

"Working with ThinkStory has been a truly collaborative and strategic experience. From developing our Sage Spotlight Success Stories—across video, written, and design formats—to crafting compelling presentations and speechwriting support, they've consistently delivered high-quality, impactful work.

Their ability to respond quickly to feedback and implement changes with speed and accuracy made the process seamless. We especially valued their proactive guidance and creative input, which strengthened the final outcomes.

Their work is always on-brand, timely, and effective. It's been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."

Roshika Seonandan

Performance Marketing Manager

Sage Accounting

"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.

I would highly recommend ThinkStory to tell your business story so that it resonates with your customers in a unique, dynamic and professional way."