Capturing the Sage and BDO Partnership Story

Project

Sage BDO Spotlight

Industry

Software

Date

2025

Duration

3 Months

Project Overview

Sage wanted to spotlight their relationship with BDO to show the real-world impact of their collaboration. They needed to document this partnership in a way that felt true to their brand: professional yet human. We stepped in to produce a video spotlight that captures the success of their work together, helping Sage share this story with their wider audience.

The Search for Authenticity

Sage needed the BDO team to speak openly about their shared success. The difficulty with corporate interviews is that they can easily become rigid or overly scripted, which fails to connect with viewers. We needed to ensure the BDO representative felt at ease, allowing us to capture honest insights that would be valuable for Sage’s current and potential clients. It was essential to move past standard business lines to find the genuine moments that explain why Sage and BDO work so well together.

The Solution

We prioritised preparation to ensure the content felt natural. We scheduled time with the BDO representative before the shoot to break the ice and understand the nuances of their relationship with Sage. We asked open-ended questions that invited detailed answers rather than simple yes or no responses.

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On the day, we managed the full production, from the technical setup to directing the interview, so Sage could focus on the message rather than the logistics. Post-production involved carefully selecting the best moments to create a cohesive narrative. After editing a longer video, we identified the key points and converted them into short, engaging clips for Sage to use on social media.

Results and Impact

Sage received a suite of high-quality video assets that authentically represent their work with BDO. By managing the process from start to finish, we ensured the project ran smoothly and met every deadline.

Engaging Content: We delivered a main video, social media shorts and a PDF for a quick read of the success story that Sage can use across different platforms.

Smooth Delivery: We managed the reviews and edits efficiently, ensuring Sage had their assets ready on time.

Real Connection: The final videos reflect a genuine partnership, helping Sage communicate their value to the market with clarity.

Looking Forward

Video is a powerful way for Sage to humanise their brand and explain the value of their partnerships. We loved working with Sage to bring this story to light, and we are ready to help them capture more of these important relationships as they continue to grow.

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"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.

I would highly recommend ThinkStory to tell your business story so that it resonates with your customers in a unique, dynamic and professional way."

Ashleigh du Plessis

Program Marketing Manager

Sage Accounting

"Working with ThinkStory has been a truly collaborative and strategic experience. From developing our Sage Spotlight Success Stories—across video, written, and design formats—to crafting compelling presentations and speechwriting support, they've consistently delivered high-quality, impactful work.

Their ability to respond quickly to feedback and implement changes with speed and accuracy made the process seamless. We especially valued their proactive guidance and creative input, which strengthened the final outcomes.

Their work is always on-brand, timely, and effective. It's been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."

Roshika Seonandan

Performance Marketing Manager

Sage Accounting

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As you know, Sage is very specific about our suppliers, and many don't make it onto our supplier list. We have 3 agencies listed, and ThinkStory is Customer Experiences' preferred supplier. Having worked with you and your team to coordinate the South African Success Story winners photo shoots, I can recommend your services to anyone needing the same kind of assistance. The Success Story photo shoot is very prestigious, and the winners receive their books and prizes in a global ceremony which includes our senior management. Therefore, the quality of the shoot is of utmost importance.

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Sandra Darier

Customer Experience Manager NPS

Sage Accounting

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Anele Malinga

NCA Marketing Manager

Sage Accounting

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