Building a Subscription Platform that Creates Community

Project Overview

When Gabs and Mel from Reset Collective came to us, they had a passionate wellness community built around authentic connection and transformative movement. Post-Covid, what they needed was a way to extend that community beyond the physical walls of their studio and into the digital space where their members could access their workouts from anywhere.

Reset Collective had built their reputation on personal connection, authentic wellness practices, and creating a safe space for people to explore movement, mindfulness, and community. We needed to translate that intimate, in-person experience into a digital subscription platform whilst maintaining the heart and soul of what makes Reset special.

The Challenge

Reset faced several interconnected challenges as they prepared to expand their offerings:

1. Limited reach: Their in-person classes could only serve people within travelling distance of their physical location

2. Inconsistent brand presentation: Their existing digital presence didn't reflect the professional quality and authentic warmth of their in-person experience

3. Content production burden: Creating weekly fresh content whilst managing a business and teaching classes was overwhelming

4. Technical complexity: Building and maintaining a subscription platform required expertise they didn't have in-house

5. Community connection: Maintaining the sense of belonging and personal connection that defined their brand in a digital environment

The wellness industry has seen explosive growth, with video-based fitness content becoming increasingly popular as people seek accessible ways to maintain their well-being. However, many digital wellness platforms feel impersonal and generic. Reset needed to stand out by bringing their authentic community approach to the online space.

Our Integrated Solution

We knew that Reset's success would depend on creating a cohesive digital ecosystem that supported both their business goals and their community values. Rather than treating each element as separate projects, we developed an integrated approach that would work seamlessly together.

Brand Identity Redesign

We began by refining Reset's visual identity to better reflect their evolution from a local studio to a digital wellness community. The new brand design needed to feel both professional and approachable, conveying the quality subscribers would expect whilst maintaining the warmth and authenticity that existing community members loved. This foundation ensured that every touchpoint - from the website to social media to the videos themselves - would feel cohesively Reset.

Custom Subscription Platform Development

The heart of Reset's digital transformation was building a robust e-commerce website that could host their entire content library whilst providing an intuitive user experience. We designed and developed a subscription platform specifically tailored to Reset's needs, allowing members to easily browse workout classes, yoga flows, meditations, and other wellness content.

The platform needed to handle recurring subscriptions, content organisation by category and difficulty level, and user account management - all whilst maintaining fast loading times and mobile responsiveness. We integrated features that would help Reset understand their community better, including viewing analytics and member engagement tracking.

Professional Video Production

Content is the lifeblood of any subscription platform, and we knew Reset's videos needed to reflect the professional quality their members would expect. We established a comprehensive video production workflow that supports Reset in creating fresh content consistently.

Our video production process involved coordinating shoot dates with Gabs and Mel, managing all technical setup and filming for each workout session, yoga class, or meditation, and handling the complete post-production process. Each video received professional editing including audio optimisation, colour grading, and the addition of copyright-free background music that matches the energy and intention of each session.

We also developed category-specific motion graphics and visual elements that help subscribers quickly identify different types of content - whether they're looking for a high-energy cardio session or a gentle restorative practice. This visual consistency helps reinforce Reset's brand whilst making the platform more user-friendly.

Strategic Content Creation

Beyond the workout videos themselves, we recognised that Reset needed supporting content to drive traffic to their new platform and convert visitors into subscribers. We developed a comprehensive content creation strategy that includes graphic designs for social media posts and stories, edited reels and short-form video content, and professional stills from video shoots that can be shared across their social channels.

This content serves a dual purpose: it provides value to Reset's existing social media followers whilst showcasing the quality and variety of content available on their subscription platform. Each piece is designed to reinforce Reset's brand values whilst encouraging platform sign-ups.

Digital Strategy and Positioning

Perhaps most importantly, we worked closely with Gabs and Mel to develop a digital strategy that would position Reset effectively in the competitive online wellness space. Moving from in-person classes to a subscription model represented a significant shift in their business model, and we provided strategic guidance on how to communicate this transition to their existing community whilst attracting new members.

We helped Reset understand how to leverage their unique strengths - the personal connection, authentic approach, and community focus - in the digital environment. This included developing messaging that explained the value of the subscription platform, creating launch strategies that honoured their existing community, and establishing sustainable content creation workflows that wouldn't overwhelm their small team.

Results and Impact

The integrated approach has transformed how Reset connects with their community and delivers their wellness offerings. The subscription platform now serves as Reset's primary content hub, allowing them to reach members across different time zones and locations whilst maintaining the personal touch that defines their brand.

The professional video production has elevated the perceived value of Reset's content significantly. Members frequently comment on the high production quality, and the consistent visual branding helps establish Reset as a premium wellness platform rather than just another fitness channel. The streamlined production workflow means Gabs and Mel can focus on what they do best - teaching and community building - whilst we handled the technical aspects of content creation.

The strategic content creation has strengthened Reset's social media presence, with increased engagement rates and more inquiries about the subscription platform. The cohesive visual identity across all touchpoints has reinforced Reset's professional credibility whilst maintaining their approachable, authentic feel.

Most importantly, the platform has allowed Reset to expand their impact without losing the community connection that makes them special. The subscription model provides sustainable recurring revenue that supports their business growth whilst giving members flexible access to Reset's wellness offerings.

Looking Forward

Reset Collective's digital transformation demonstrates how authentic wellness brands can successfully expand their reach whilst maintaining their core values. The subscription platform provides a foundation for continued growth, whether that means adding new types of content, expanding into different wellness areas, or building additional community features.

The systems we've built together - from content production workflows to brand guidelines to platform infrastructure - position Reset to scale their impact sustainably. As their community grows, they have the tools and processes needed to maintain the quality and personal connection that originally drew people to Reset.

This partnership exemplifies our approach to client relationships: we build foundations for long-term success. Reset's journey from local studio to digital wellness platform shows what's possible when strategic thinking, professional execution, and authentic brand values work together.