From Health-Tech Complexity to Human Connection

Project Overview‍

Ajuda approached us with a clear goal. They needed to raise brand awareness and convey the true value of their services to a wider audience. They weren't looking for stiff corporate messaging. They wanted to build a genuine relationship with their market. We stepped in to manage the entire process, from the initial creative concepts to the final edits, ensuring every piece of content felt true to who they are.

The Challenge

The main hurdle was cutting through the noise in a way that felt personal. When we looked at what competitors were doing, we saw a lot of polished but distant content. We needed to reach Ajuda's target audience exactly where they were in their lives, which required a deep understanding of who those people actually are. We had to create a strategy that didn't just add to the clutter but actually stopped the scroll and started a conversation.

The Solution‍

We started by developing a strong social media marketing strategy. We did our homework and researched the market opportunities to find the best way to reach new customers across South Africa.

To make the brand feel accessible and honest, we made a strategic decision to film with mobile devices. This approach kept costs down for the client, but more importantly, it created a "real" and authentic feeling that highly produced video often lacks.

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Our team handled the full content creation process:

- We developed concepts for every video.

- We created a mix of content, ranging from animated product mock-ups to trend-based reels and brand videos.

- We managed their social media channels, scheduling approved posts and monitoring engagement to ensure the community felt heard.

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Results and Impact‍

The result was a diverse and engaging social feed that spoke directly to the people Ajuda wanted to reach. By digging into audience research and understanding the market, we were able to implement a strategy that worked. The mix of content types—from educational brand videos to lighter trend-based clips—helped Ajuda communicate their value with clarity. The mobile-first approach proved that you don't need a Hollywood budget to make an impact; you just need a message that resonates and a team that understands how to deliver it.

Looking Forward‍

Ajuda now has a solid foundation for their digital presence. They have a strategy that speaks to their customers in a language they understand, and a content style that builds trust rather than just pushing for sales. We are proud to have helped them find their voice in a busy digital world.