Timeless Property Walkthroughs That Drive Sales

Project Overview

When Barrow launched their Bespoke by Barrow serviced office suites, they needed more than just standard real estate photography. They required a way to bring potential tenants into the space before they even stepped through the door. We assisted Barrow by creating a set of comprehensive video walkthroughs for their properties in Rosebank and Waverley. Our goal was to create assets that were not only visually appealing but also practical sales tools that would serve the business for years to come.

The Challenge

The Bespoke by Barrow offering was very new at the time of filming. This meant we had to capture the essence of a fresh product and define how it would be perceived in the market.

Beyond just capturing the footage, the logistical challenge lay in the preparation. We needed to ensure the spaces were perfectly presented to reflect the premium nature of the "Bespoke" brand. Furthermore, Barrow needed assets that had longevity. They didn't want content that would expire in a few months; they needed a durable solution that agents could rely on season after season to market the properties.

The Solution

We worked closely with Barrow during the pre-production phase to plan every detail, from access to the specific layout of the spaces. This collaborative planning ensured that when we arrived on-site in Rosebank and Waverley, we knew exactly how to capture the flow and feel of the offices.

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We filmed the spaces with a focus on clarity and perspective, ensuring that any interested party or company considering the space would get an honest and compelling view. We avoided over-stylised editing that might date quickly. Instead, we focused on a clean, high-quality aesthetic that would stand the test of time.

Results and Impact

The true success of this project is measured in its longevity. These videos have lasted for over five years, proving their value again and again. They have become a fundamental part of Barrow's leasing toolkit.

• Sales Support: Agents use these videos on an ongoing basis to market the properties and sell office space in both buildings.
• Multi-Channel Use: The content has lived on the Bespoke website, in vacancy schedules, and has been repurposed for social media and newsletters.
• Customer Clarity: The videos provide a powerful perspective for prospects, helping them make informed decisions quickly.

Looking Forward

It is incredibly rewarding to see work we produced years ago still delivering real business results today. We remain committed to helping Barrow create marketing assets that aren't just for the moment, but are built to support their long-term growth and leasing goals.