Welcome to Frederick Street: Authentic Student Living

Pretoria has a unique energy, and student life in the capital city moves at its own pace. For the management team at ADOWA Living Frederick Street, handling the intake of new students is a massive logistical task. They needed a way to communicate essential residence rules and operational details without turning the excitement of moving day into a boring lecture.

We stepped in to handle the full production process, from the initial script to the final edit. Just as we have done with other ADOWA properties, we felt it was vital to keep things real. We worked with actual students living at Frederick Street rather than hiring actors. This approach allowed us to capture the genuine atmosphere of the residence and the specific vibe of the Pretoria student community. It was not about creating a glossy commercial; it was about showing new residents exactly what their life would look like in an honest, relatable way.

The Challenge

• Communicating complex residence guidelines to hundreds of students in a short time.
• Capturing the distinct culture and atmosphere of the Frederick Street location.
• Moving away from repetitive manual briefings that took up valuable staff time.

The video now serves as the first point of contact for new arrivals. It walks them through the practicalities of the building—from laundry facilities to security protocols—in a way that feels like a friend showing them around. This means the on-site team spends less time repeating the same instructions and more time actually getting to know the residents.

The Success

• Drastically reduces the administrative burden on the property management team.
• Ensures every student receives consistent, accurate information upon arrival.
• Sets a positive, friendly tone that helps students settle in quickly.

We believe that great stories are often the simplest ones. By focusing on clarity and using real people to tell the story, we helped Frederick Street solve a practical business problem with creativity and heart.