Capturing the Authentic Sage and Wild Eye Partnership

Project

Sage Wild Eye Success Story

Industry

Software

Date

2025

Duration

2 Months

Project Overview

Sage provides powerful software solutions to businesses across the globe, and one of those businesses is Wild Eye. Sage wanted to capture the essence of this partnership on camera, highlighting exactly how their tools support Wild Eye’s daily operations. They needed a production partner who could manage the entire process, from making the interview subjects feel at ease to delivering a polished final product. We stepped in to handle the full production cycle, ensuring the story was told with authenticity and high production value.

The Challenge: Capturing Authentic Moments

Filming a testimonial or success story requires trust. The main challenge here was ensuring the team at Wild Eye felt comfortable enough to speak openly and honestly on camera. We needed to extract specific, meaningful insights about how Sage software impacts their business, rather than generic praise.

We also had to manage the logistics of shooting on location at Wild Eye's head office while respecting their time and space. The goal was to gather enough footage to create a comprehensive main video and shorter clips for social media, without the shoot becoming a burden on their daily work.

The Solution: A Human-First Production Approach

We believe that preparation is key to a good interview. Before we even picked up a camera, we scheduled an initial call with the Wild Eye representative. This helped us build a relationship and help them feel comfortable with the process. We developed a set of insightful, open-ended questions designed to draw out the most important information naturally.

Once on-site at the Wild Eye head office, we managed the full production environment. We handled the lighting, audio, and camera work, but our primary focus was directing the interview to keep the conversation flowing.

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In post-production, we went through the footage to edit the audio and visuals, ensuring the narrative remained clear and engaging.

Results and Impact

We provided Sage with a complete suite of assets to support their marketing efforts across different platforms. This included:

A high-quality main video telling the full story of the partnership.

Engaging social media shorts extracted from the most impactful points of the interview.

A designed PDF for a quick-read version of the success story.

A selection of professional images for use in press and digital media.

Sage received the first drafts, reviewed them, and we made the necessary amendments to ensure everything aligned with their brand standards. The result was a professional, human-centric success story that Sage could immediately use to demonstrate their value to future clients.

Looking Forward

Work like this reminds us why we love corporate storytelling. When you strip away the corporate jargon, business is really about people helping people. We are excited to continue working with clients like Sage to uncover and document the real-world impact of their work.

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"I really enjoyed working with ThinkStory on our eBooks and customer video testimonials. They were a strategic and collaborative partner from the start. They are always well-prepared, proactive, and clear in their communication. I appreciated how quickly they responded to feedback and how easy it was to work with them, even under tight timelines.

They regularly shared helpful guidance and insights that strengthened our campaigns and helped us stay aligned with our goals. The final deliverables were consistently high quality, on-brand, and impactful. Overall, it felt like working with a true extension of our internal team."

Anele Malinga

NCA Marketing Manager

Sage Accounting

"Working with ThinkStory has been a truly collaborative and strategic experience. From developing our Sage Spotlight Success Stories—across video, written, and design formats—to crafting compelling presentations and speechwriting support, they've consistently delivered high-quality, impactful work.

Their ability to respond quickly to feedback and implement changes with speed and accuracy made the process seamless. We especially valued their proactive guidance and creative input, which strengthened the final outcomes.

Their work is always on-brand, timely, and effective. It's been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."

Roshika Seonandan

Performance Marketing Manager

Sage Accounting

"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.

I would highly recommend ThinkStory to tell your business story so that it resonates with your customers in a unique, dynamic and professional way."

Ashleigh du Plessis

Program Marketing Manager

Sage Accounting

"Please can I take a few minutes of your time to thank you for the professional service we received from you and your team.

As you know, Sage is very specific about our suppliers, and many don't make it onto our supplier list. We have 3 agencies listed, and ThinkStory is Customer Experiences' preferred supplier. Having worked with you and your team to coordinate the South African Success Story winners photo shoots, I can recommend your services to anyone needing the same kind of assistance. The Success Story photo shoot is very prestigious, and the winners receive their books and prizes in a global ceremony which includes our senior management. Therefore, the quality of the shoot is of utmost importance.

You kept us in the loop with the arrangements, arrived on time and were fully prepared for everything we needed. I was grateful for your flexibility, as things tend to go wrong when groups of people are concerned, but you handled our speedbumps with professionalism and efficiency.

The final results were faultless and delivered on time.

I am so grateful to you and your team and will not hesitate to utilise your services again."

Sandra Darier

Customer Experience Manager NPS

Sage Accounting

"Our collaboration with ThinkStory has become an indispensable part of how we approach content strategy and creative execution at Sage. It's more than just delivering projects—it's a deeply strategic relationship grounded in thoughtful conversations, shared goals, and a genuine drive to elevate our work for our HR & Payroll, Accounting & Finance and Small product portfolios.

From impactful video testimonials and polished written content to compelling presentations and tailored advert development, ThinkStory has consistently delivered with excellence across multiple formats and campaigns. Their agility in implementing stakeholder feedback – often within hours – is a game-changer, and their dedication to quality never comes with friction or unnecessary costs.

What sets ThinkStory apart is not just their creative expertise, but their commitment to guiding us with valuable insights and improvements that enhance every project. Their counsel is as trusted as their craftsmanship, and the outcome is always something we're proud to showcase.

Working with the ThinkStory team is effortless and energising. There's a human warmth behind the professionalism that makes them our go-to partner – not just for the work, but for the trust, reliability, and shared pride in every deliverable.

I have found ThinkStory to be very knowledgeable in different fields regarding video, written and thought leadership content. They are always providing valuable insights and improvements to the different projects we run with them which makes our job easier.

I absolutely love working with ThinkStory, not just for the work they do but also the human and connection aspect they bring when working with us as a client. ThinkStory will always be my go-to agency for video and written content and their final outcome.

We look forward to many more standout collaborations ahead."