Capturing Q4 Fuel’s Success Story for Sage

Project

Sage Q4 Fuel Success Story

Industry

Software

Date

2025

Duration

2 Months

Project Overview

Sage, a global leader in accounting and business management software, needed to demonstrate the tangible value their products bring to their customers. They identified Q4 Fuel, a key client, as a perfect example of this success. Sage approached us to manage the full production of a testimonial video that would capture Q4 Fuel's experience. This project required us to handle everything from the initial concept and logistics to the final edits, ensuring the story felt genuine and the production quality met the high standards expected by a global software brand.

The Challenge:

The primary goal was to extract a genuine story rather than a rehearsed script. We needed Q4 Fuel to speak openly about how Sage software improved their operations, which required making the interviewee feel completely at ease before the cameras started rolling.

Logistically, the shoot presented a unique set of hurdles. We needed to film B-roll footage at a functioning Q4 Fuel petrol station in Pretoria. It was essential that we captured the energy of the business without disrupting the daily flow of traffic or interfering with their customers and staff. We had to balance high-quality production values with the reality of a busy, operational environment.

The Solution:

We tackled this project with a focus on preparation and empathy. Before the shoot, we scheduled a call with the Q4 Fuel representative to build rapport. We didn't want the interview to feel like an interrogation, so we developed open-ended questions designed to spark conversation and uncover the most impactful details of their experience with Sage.

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Our team managed the entire production process. We visited the Q4 Fuel head office in Pretoria for the main interview and travelled to their local station for the supporting footage. We kept our footprint small and respectful at the station, ensuring business continued as usual while we got the shots we needed.

We carefully reviewed the footage to extract the strongest points in post-production, editing them into a cohesive narrative for the main video. We also identified key soundbites to create shorter, punchy videos specifically for social media distribution.

Results and Impact

Over the course of six weeks, we moved from the initial briefing to final delivery, meeting every deadline along the way. We provided Sage with a comprehensive suite of marketing assets:

A main success story video that clearly articulates the value of their software.

A series of social media shorts optimised for various digital channels.

A designed PDF document for a quick-read version of the success story.

A library of high-quality images for use in future campaigns.

The result is a set of professional, human-centric assets that Sage can use to build trust with future clients. The client was delighted with the output, and Q4 Fuel was able to share their experience in a way that felt true to their brand.

Looking Forward

We believe that real stories from real users are the most powerful marketing tool available. We look forward to continuing our partnership with Sage, helping them uncover and share more customer success stories that validate their impact in the market.

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"I really enjoyed working with ThinkStory on our eBooks and customer video testimonials. They were a strategic and collaborative partner from the start. They are always well-prepared, proactive, and clear in their communication. I appreciated how quickly they responded to feedback and how easy it was to work with them, even under tight timelines.

They regularly shared helpful guidance and insights that strengthened our campaigns and helped us stay aligned with our goals. The final deliverables were consistently high quality, on-brand, and impactful. Overall, it felt like working with a true extension of our internal team."

Anele Malinga

NCA Marketing Manager

Sage Accounting

"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.

I would highly recommend ThinkStory to tell your business story so that it resonates with your customers in a unique, dynamic and professional way."

Ashleigh du Plessis

Program Marketing Manager

Sage Accounting

"Please can I take a few minutes of your time to thank you for the professional service we received from you and your team.

As you know, Sage is very specific about our suppliers, and many don't make it onto our supplier list. We have 3 agencies listed, and ThinkStory is Customer Experiences' preferred supplier. Having worked with you and your team to coordinate the South African Success Story winners photo shoots, I can recommend your services to anyone needing the same kind of assistance. The Success Story photo shoot is very prestigious, and the winners receive their books and prizes in a global ceremony which includes our senior management. Therefore, the quality of the shoot is of utmost importance.

You kept us in the loop with the arrangements, arrived on time and were fully prepared for everything we needed. I was grateful for your flexibility, as things tend to go wrong when groups of people are concerned, but you handled our speedbumps with professionalism and efficiency.

The final results were faultless and delivered on time.

I am so grateful to you and your team and will not hesitate to utilise your services again."

Sandra Darier

Customer Experience Manager NPS

Sage Accounting

"Our collaboration with ThinkStory has become an indispensable part of how we approach content strategy and creative execution at Sage. It's more than just delivering projects—it's a deeply strategic relationship grounded in thoughtful conversations, shared goals, and a genuine drive to elevate our work for our HR & Payroll, Accounting & Finance and Small product portfolios.

From impactful video testimonials and polished written content to compelling presentations and tailored advert development, ThinkStory has consistently delivered with excellence across multiple formats and campaigns. Their agility in implementing stakeholder feedback – often within hours – is a game-changer, and their dedication to quality never comes with friction or unnecessary costs.

What sets ThinkStory apart is not just their creative expertise, but their commitment to guiding us with valuable insights and improvements that enhance every project. Their counsel is as trusted as their craftsmanship, and the outcome is always something we're proud to showcase.

Working with the ThinkStory team is effortless and energising. There's a human warmth behind the professionalism that makes them our go-to partner – not just for the work, but for the trust, reliability, and shared pride in every deliverable.

I have found ThinkStory to be very knowledgeable in different fields regarding video, written and thought leadership content. They are always providing valuable insights and improvements to the different projects we run with them which makes our job easier.

I absolutely love working with ThinkStory, not just for the work they do but also the human and connection aspect they bring when working with us as a client. ThinkStory will always be my go-to agency for video and written content and their final outcome.

We look forward to many more standout collaborations ahead."

Jachin Thomas

Marketing Executive

Sage Accounting

"Working with ThinkStory has been a truly collaborative and strategic experience. From developing our Sage Spotlight Success Stories—across video, written, and design formats—to crafting compelling presentations and speechwriting support, they've consistently delivered high-quality, impactful work.

Their ability to respond quickly to feedback and implement changes with speed and accuracy made the process seamless. We especially valued their proactive guidance and creative input, which strengthened the final outcomes.

Their work is always on-brand, timely, and effective. It's been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."