Bringing the Hungry Lion Story to Life for Sage

Project

Sage Hungry Lion Spotlight

Industry

Software

Date

2025

Duration

6 Weeks

Project Overview

Sage needed to capture the authentic voice of their client, Hungry Lion, to show exactly how their software supports the fast-food giant’s daily operations. They asked us to produce a "Sage Spotlight" success story that included a main video, social media shorts, and a PDF case study. We handled the entire process to ensure Sage had high-quality assets to use across their marketing channels.

The Challenge

The primary task was to extract a genuine story while managing the logistics of a working business. We needed to interview a Hungry Lion representative who could speak to the technical benefits of Sage while keeping the conversation engaging and human.

Furthermore, we had to film B-roll footage inside a functional Hungry Lion store. It was critical that we captured the energy of the restaurant without disturbing the staff or getting in the way of their operations. We also had to ensure the interviewee felt comfortable enough to give open, honest answers rather than scripted responses.

The Solution

We started by setting up an initial call with the Hungry Lion representative. This allowed us to build a rapport and understand their specific business context before the cameras started rolling. Based on this conversation, we developed open-ended questions designed to draw out the most impactful information regarding their experience with Sage.

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Our team managed the full production cycle. We travelled to the Hungry Lion Head Office in Stellenbosch, Western Cape, to conduct the primary interview. Following that, we visited a local store to shoot the necessary B-roll footage. We handled all logistics, audio, and filming on-site, ensuring the crew worked quietly and efficiently around the restaurant staff. Back in the studio, we managed all post-production editing to bring the story together.

Results and Impact

The final delivery provided Sage with a suite of professional assets to use for their marketing. We delivered:

A Main Hero Video: A polished success story that visually narrated the partnership between Sage and Hungry Lion.

Social Media Shorts: We extracted the most punchy, impactful moments from the interview and converted them into short-form content for various social channels.

A Success Story PDF: A perfectly Sage-branded PDF for a quick read that tells the story of the relationship between Sage and Hungry Lion.

Image Delivery: Sage received all the high-res images from the shoot to use in their various marketing channels.

The client review process was straightforward, and we made the necessary amendments quickly to ensure the final files were delivered well within the deadline. Sage was happy with the output, gaining a powerful tool to validate their software's impact in the retail sector.

Looking Forward

This project highlighted the value of seeing a client’s software in action. By visiting Hungry Lion in person, we were able to tell a richer story than a standard testimonial ever could. We look forward to helping Sage tell more of these stories, turning technical success into compelling narratives that resonate with their future customers.

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"I really enjoyed working with ThinkStory on our eBooks and customer video testimonials. They were a strategic and collaborative partner from the start. They are always well-prepared, proactive, and clear in their communication. I appreciated how quickly they responded to feedback and how easy it was to work with them, even under tight timelines.

They regularly shared helpful guidance and insights that strengthened our campaigns and helped us stay aligned with our goals. The final deliverables were consistently high quality, on-brand, and impactful. Overall, it felt like working with a true extension of our internal team."

Anele Malinga

NCA Marketing Manager

Sage Accounting

"Sage South Africa has been working with ThinkStory on a number of big projects and have been incredibly impressed with their professionalism, high standard of work produced and the effort put in to build relationships and deliver on-time.

I would highly recommend ThinkStory to tell your business story so that it resonates with your customers in a unique, dynamic and professional way."

Ashleigh du Plessis

Program Marketing Manager

Sage Accounting

"Working with ThinkStory has been a truly collaborative and strategic experience. From developing our Sage Spotlight Success Stories—across video, written, and design formats—to crafting compelling presentations and speechwriting support, they've consistently delivered high-quality, impactful work.

Their ability to respond quickly to feedback and implement changes with speed and accuracy made the process seamless. We especially valued their proactive guidance and creative input, which strengthened the final outcomes.

Their work is always on-brand, timely, and effective. It's been a pleasure partnering with a team that genuinely understands our goals and consistently adds value at every stage."

Roshika Seonandan

Performance Marketing Manager

Sage Accounting

"Please can I take a few minutes of your time to thank you for the professional service we received from you and your team.

As you know, Sage is very specific about our suppliers, and many don't make it onto our supplier list. We have 3 agencies listed, and ThinkStory is Customer Experiences' preferred supplier. Having worked with you and your team to coordinate the South African Success Story winners photo shoots, I can recommend your services to anyone needing the same kind of assistance. The Success Story photo shoot is very prestigious, and the winners receive their books and prizes in a global ceremony which includes our senior management. Therefore, the quality of the shoot is of utmost importance.

You kept us in the loop with the arrangements, arrived on time and were fully prepared for everything we needed. I was grateful for your flexibility, as things tend to go wrong when groups of people are concerned, but you handled our speedbumps with professionalism and efficiency.

The final results were faultless and delivered on time.

I am so grateful to you and your team and will not hesitate to utilise your services again."

Sandra Darier

Customer Experience Manager NPS

Sage Accounting

"Our collaboration with ThinkStory has become an indispensable part of how we approach content strategy and creative execution at Sage. It's more than just delivering projects—it's a deeply strategic relationship grounded in thoughtful conversations, shared goals, and a genuine drive to elevate our work for our HR & Payroll, Accounting & Finance and Small product portfolios.

From impactful video testimonials and polished written content to compelling presentations and tailored advert development, ThinkStory has consistently delivered with excellence across multiple formats and campaigns. Their agility in implementing stakeholder feedback – often within hours – is a game-changer, and their dedication to quality never comes with friction or unnecessary costs.

What sets ThinkStory apart is not just their creative expertise, but their commitment to guiding us with valuable insights and improvements that enhance every project. Their counsel is as trusted as their craftsmanship, and the outcome is always something we're proud to showcase.

Working with the ThinkStory team is effortless and energising. There's a human warmth behind the professionalism that makes them our go-to partner – not just for the work, but for the trust, reliability, and shared pride in every deliverable.

I have found ThinkStory to be very knowledgeable in different fields regarding video, written and thought leadership content. They are always providing valuable insights and improvements to the different projects we run with them which makes our job easier.

I absolutely love working with ThinkStory, not just for the work they do but also the human and connection aspect they bring when working with us as a client. ThinkStory will always be my go-to agency for video and written content and their final outcome.

We look forward to many more standout collaborations ahead."